Awareness advertising for B2B founders
Get your company known by your buyers before they start looking.
AdBuyMCP makes your billboard, streaming TV, podcast and ChatGPT ads from your website and buys the media aimed at your buyers. You choose how often they should see you, 3, 5 or 12 times a week, and pay one all-in monthly price set by the size of your market.
Your market: 12,000 people
Example: UK finance teams at 3,000 mid-sized companies
How often should your market see you?
Your monthly price
£6,000 a month, all-in
Good for a market you are actively trying to win this year.
What your price buys
- Out-of-home Billboard and screen artwork
- Streaming TV A streaming TV spot
- Podcasts A podcast ad
- ChatGPT ads A ChatGPT ad
We balance your budget across all four channels for your market.
By the time B2B buyers start looking, most already have a shortlist.
In a Bain & Company survey of US business buyers, 80 to 90% had vendors in mind before they did any research, and about nine in ten bought from that first list.
The timing works against you too. Professor John Dawes of the Ehrenberg-Bass Institute estimates, as a rule of thumb, that about 5% of business buyers are in the market in a given quarter.
Most startups fight over that 5% with search ads, LinkedIn lead gen, outbound and intent data, so those buyers get every cold email going. The other 95% will buy later, from a list they’ve already made.
AdBuyMCP puts your company in front of your market every week, including the 95% who aren’t buying yet.
We checked both sources on 20 October 2026.
You confirm who buys from you, and we keep you in front of them.
You type in your website or work email.
We read your homepage and suggest who buys from you: the kind of company, and the people on its buying team.
You correct the draft and count your market.
You know your buyers better than your homepage does, so fix anything we got wrong. Then size your market: the companies you sell to, times the people on each buying team. If you’ve built a TAM slide, you’ve done the hard part.
You pick how often they should see you.
Choose 3, 5 or 12 times a week. Your monthly price appears straight away, before anyone has offered to take you to lunch. Then join the waitlist and your plan comes with you.
You approve the plan and the ads we make, and we buy the media.
We make your ads for each channel from your website and balance your budget across them for your market. We buy once you’ve approved the plan, every ad and the start date, and a weekly report shows what ran on each channel.
We buy ads on four channels that reach your buyers away from their inbox.
We balance your budget across them for your market, so you can skip the rate cards.
Out-of-home
Billboards and screens catch your buyers on the way to work.
We book billboards and digital screens by place and time, near offices, stations and the commutes your buyers make. A poster can’t be skipped or scrolled past.
Streaming TV
Streaming TV puts you on the biggest screen in the house.
Your buyers watch TV at home like everyone else. We aim your ad at your market with business data, where the streaming service offers it.
Podcasts
Podcast ads reach buyers in the shows they choose.
We buy by show and category in the business and tech podcasts your buyers pick for themselves, so the show does the targeting for you.
ChatGPT ads
ChatGPT ads can appear when someone asks about the problem you solve.
OpenAI shows them below ChatGPT’s answer, matched to the topic of the conversation. Each one is clearly labelled as sponsored and kept separate from what ChatGPT says. UK advertisers have been able to buy them since June 2026.
Your price follows the size of your market.
The price is £100 a month for every 1,000 people in your market, for each time a week you choose: 3, 5 or 12. All-in: the media, the ads we make for each channel from your website, the planning, buying and balancing across the four channels, and your weekly report, with no fee on top. Prices are shown before VAT. Plans are priced on a market of at least 10,000 people, so all four channels get enough to run.
3 times a week
From £3,000 a month
Good for staying in view between your market's buying cycles.
5 times a week
From £5,000 a month
Good for a market you are actively trying to win this year.
12 times a week
From £12,000 a month
Good for a launch or a raise, when you want your market to see you most often.
We balance your budget across all four channels for your market, and you approve the plan and the ads before anything runs.
AdBuyMCP suits founders who can name the companies they sell to.
It’s for B2B founders at UK startups and SMEs who can count their buyers and want to be known before those buyers are ready.
Wait if most of your buyers are outside the UK, or if you need meetings this month: put that money into search and outbound first, and come back for the other 95%. If you’re not sure which applies, book a call with the founder and ask.
Want the first test run with you, in your own accounts?See managed services
Our trust page sets out how each channel is bought, what your weekly report shows and how we handle your data.
Read how we buy each channel before you startSee what your market costs at 3, 5 or 12 times a week.
You’ll see our draft of who buys from you, your market size and your all-in monthly price before you join the waitlist.
Talk your market and your plan through with James Rooney, who built AdBuyMCP and wrote its code.
Founders ask these questions before they buy awareness.
Read the full FAQWhy spend on awareness when I need pipeline?
Keep search, LinkedIn lead gen and outbound for the 5% who are buying now. When the other 95% buy, most will choose from a list they made before they searched, and AdBuyMCP puts you in front of them before then.
How do you know my market saw it?
Frequency is planned: each week we buy enough ads aimed at your market for it to see you that many times on average. Some of every channel's audience sits outside your market, and the weekly report shows what each channel delivered against the plan.
How is this different from hiring an agency?
You see your price before you talk to anyone, from one published rate, all-in. AdBuyMCP balances the budget across the four channels for you, so you can skip the pitch meeting and the 40-slide deck.
What is live today?
You can size your market, price your plan and open an account today. No media has been bought through AdBuyMCP yet, so your campaign would be among the first, on a start date we agree with you.
Who makes the ads?
We do, from your website: the billboard artwork, the streaming TV spot, the podcast ad and the ChatGPT ad, each made to its channel's format. They're inside your monthly price, and you approve every one before it runs.